Last Tuesday, March 17, the skies over Segovia offered a sight that surprised many: 13 hot air balloons flying over the city at the same time, moving together in a colorful aerial choreography across the landscape.

Behind this scene was a corporate event organized by Globos Boreal, with more than 150 people from the same company taking part. The goal was clear: to step away from the routine of traditional business meetings and share a truly memorable experience.

The day began at sunrise at the launch field. Upon arrival, participants were welcomed with a coffee service while they watched the balloons gradually inflate. Little by little, a sense of anticipation filled the atmosphere, conversations among colleagues, photos of the process, and groups being organized before boarding.

It’s a moment that always amazes: watching the massive envelopes rise from the ground until they become fully formed balloons ready to fly. In this case, with thirteen aircraft preparing at the same time, the scene felt even more special.

Original Corporate Events: How to Transform a Meeting into an Experience

More and more companies are looking for different ways to bring their teams together. While traditional meetings are still necessary, many organizations want these gatherings to also inspire, connect, and be remembered.

In this context, hot air balloon flights have become an increasingly popular choice for original corporate events. Not only because of how spectacular it is to see multiple balloons flying over the landscape, but also because it completely transforms the way a corporate event is experienced.

Although it may seem like a novel idea, this type of experience has been part of corporate programs for years. Globos Boreal has organized flights for large groups and companies such as Aquarius, who have trusted this activity to offer something out of the ordinary.

Globos Boreal, 2012

One of the key elements is the setting. Everything takes place outdoors, in a wide open space that encourages people to disconnect from the usual pace of work.

In addition, a hot air balloon flight offers something quite unique: it is both exciting and relaxing at the same time. It conveys a strong sense of safety thanks to careful planning, experienced pilots, and seamless team coordination, especially important for corporate events with large groups.

But perhaps the greatest value lies in what happens afterward. Unlike many corporate activities, a hot air balloon flight becomes a shared memory, an experience that teams continue to talk about and relive long after landing.

Benefits of Hot Air Balloon Flights for Companies: Emotional Impact and Exclusivity

There are activities that work well within a corporate program, and others that leave a lasting impression. A hot air balloon flight for companies clearly belongs to the latter.

Part of its strength lies in the emotional impact it creates. From the moment participants see the balloons being prepared to the instant the basket gently lifts off the ground, the experience sparks a sense of surprise, admiration, and excitement. It’s not just an activity, but a way to break away from routine and create shared memories within the team.

Added to this is the element of exclusivity. It’s not an everyday experience, nor something most people have done many times. That’s precisely why, when a company organizes an event like this, it is offering something truly special.

Moreover, when several balloons take off at the same time, the visual impact is multiplied. Seeing an entire group flying simultaneously creates a powerful image that conveys coordination and a sense of a unique, one of a kind event.

Hot Air Balloon Event Planning: Logistics, Safety, and Coordination

Behind an experience like this is a team that takes care of every detail. It involves days of planning, adapting the experience to reflect what each company aims to convey.

Pilots continuously monitor weather conditions to ensure the best possible flying environment. At the same time, the ground crew coordinates all logistics: support vehicles, passenger organization, balloon preparation, and assistance throughout the event.

The result is a carefully designed experience where participants can simply focus on enjoying a safe and well-organized hot air balloon event.

It allows teams to step away from routine, encourages connection among colleagues, and offers a different perspective, both literally and symbolically. Its exclusive nature and careful organization ensure a unique, safe corporate experience tailored to the group’s objectives.

That’s why companies from a wide range of industries trust this type of team building activity: because a hot air balloon experience goes far beyond a simple meeting, strengthening team cohesion and leaving a lasting impression long after landing.

If you are looking to organize a corporate event anywhere in Spain or offer your team a truly original experience, a hot air balloon flight is an option that combines impact, emotion, and professional execution.
Get in touch with our team and we will design a tailored experience for your company.