The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page.Be careful not to make the element so dominant that it completely obscures everything else, but do make it stand out in the design. Your dominant element is the starting point for the story you’re telling. It’s the entry point into your design. It should attract visitors to the first place you want them to look.

This is how you start a conversation with visitors. The dominant element is noticed first and sets the context for what’s seen next. It’s at the top of the hierarchy. It should emphasize your most important information, because it might be the only thing anyone will see. Whatever message you want people to take away should be clearly communicated in or near your dominant element.Without an entry point, viewers will have to work harder to find their way into your design.

The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page.Be careful not to make the element so dominant that it completely obscures everything else, but do make it stand out in the design. Your dominant element is the starting point for the story you’re telling. It’s the entry point into your design. It should attract visitors to the first place you want them to look.

This is how you start a conversation with visitors. The dominant element is noticed first and sets the context for what’s seen next. It’s at the top of the hierarchy. It should emphasize your most important information, because it might be the only thing anyone will see. Whatever message you want people to take away should be clearly communicated in or near your dominant element.Without an entry point, viewers will have to work harder to find their way into your design.

The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page.Be careful not to make the element so dominant that it completely obscures everything else, but do make it stand out in the design. Your dominant element is the starting point for the story you’re telling. It’s the entry point into your design. It should attract visitors to the first place you want them to look.

This is how you start a conversation with visitors. The dominant element is noticed first and sets the context for what’s seen next. It’s at the top of the hierarchy. It should emphasize your most important information, because it might be the only thing anyone will see. Whatever message you want people to take away should be clearly communicated in or near your dominant element.Without an entry point, viewers will have to work harder to find their way into your design.